Items related to The Consumer Interest (RLE Consumer Behaviour) (Routledge...

The Consumer Interest (RLE Consumer Behaviour) (Routledge Library Editions: Consumer Behaviour) - Hardcover

Book 6 of 6: Routledge Library Editions: Consumer Behaviour

Forbes, J. D.

 
9781138838192: The Consumer Interest (RLE Consumer Behaviour) (Routledge Library Editions: Consumer Behaviour)

Synopsis

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

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About the Author

J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.

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