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The Consumer Interest (RLE Consumer Behaviour) (Routledge Library Editions: Consumer Behaviour) - Softcover
Book 6 of 6: Routledge Library Editions: Consumer Behaviour
Synopsis
This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.
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About the Author
J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.
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