Media Management: A Casebook Approach (Routledge Communication Series) - Hardcover

Book 99 of 135: Routledge Communication

Hollifield, Ann; Wicks, Jan LeBlanc; Sylvie, George; Lowrey, Wilson

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9781138901018: Media Management: A Casebook Approach (Routledge Communication Series)
Hardcover
ISBN 10: 1138901016 ISBN 13: 9781138901018
Publisher: Routledge, 2015

Synopsis

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.

Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

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About the Author

C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.

Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.

George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin.

Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138901016
ISBN 13 
9781138901018
Binding
Hardcover
Edition number
5
Number of pages
438
Rating
  • 4.00 out of 5 stars
    23 ratings by Goodreads

Other Popular Editions of the Same Title

9781138901025: Media Management (Routledge Communication Series)

Featured Edition

ISBN 10:  1138901024 ISBN 13:  9781138901025
Publisher: Routledge, 2015
Softcover