Competitive Intelligence, Analysis and Strategy - Softcover

Softcover

ISBN 10: 1138943940 ISBN 13: 9781138943940

Publisher: Routledge, 2015

Synopsis

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive AdvantageŠ is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCAŠ through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage.

This book was originally published as two special issues of the Journal of Strategic Marketing.

About this title

About the Author

Sheila Wright is Reader in Competitive Intelligence and Marketing Strategy at De Montfort University, UK. She is widely regarded as a thought leader in the Competitive Intelligence and Insight Management field. Previous contributions to the field include numerous Journal articles and conference papers as well as invited addresses to industry bodies and practitioners.

Edition details

• Publisher: Routledge
• Publication date: 2015
• Language: English
• ISBN 10: 1138943940
• ISBN 13: 9781138943940
• Binding: Paperback
• Edition number: 1
• Number of pages: 248
• Editor: Wright Sheila