Advertising at the Crossroads (RLE Advertising) (Routledge Library Editions: Advertising) - Softcover

Geller, Max

 
9781138966123: Advertising at the Crossroads (RLE Advertising) (Routledge Library Editions: Advertising)
Softcover
ISBN 10: 1138966126 ISBN 13: 9781138966123
Publisher: Routledge, 2015

Synopsis

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.

First published in 1952.

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About the Author

Max Geller

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138966126
ISBN 13 
9781138966123
Binding
Paperback
Edition number
1
Number of pages
352

Other Popular Editions of the Same Title

9781590215845: At The Crossroads

Featured Edition

ISBN 10:  1590215842 ISBN 13:  9781590215845
Publisher: Lethe Press, 2015
Softcover