Advertising Explained (Routledge Library Editions: Advertising) - Softcover

Caton, Dennis

 
9781138966130: Advertising Explained (Routledge Library Editions: Advertising)

Synopsis

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

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About the Author

Dennis Caton

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Other Popular Editions of the Same Title

9780415817769: Advertising Explained

Featured Edition

ISBN 10:  0415817765 ISBN 13:  9780415817769
Publisher: Routledge, 2013
Hardcover