Items related to Negative Political Advertising (Routledge Communication...

Negative Political Advertising (Routledge Communication Series) - Softcover

Book 166 of 231: Routledge Communication

Johnson-Cartee, Karen S.

 
9781138976870: Negative Political Advertising (Routledge Communication Series)
Softcover
ISBN 10: 1138976873 ISBN 13: 9781138976870
Publisher: Routledge, 2016

Synopsis

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

"synopsis" may belong to another edition of this title.

About the Author

Karen S. Johnson-Cartee, Gary Copeland

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138976873
ISBN 13 
9781138976870
Binding
Paperback
Edition number
1
Number of pages
332