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New infotainment Technologies in the Home: Demand-side Perspectives (Routledge Communication Series) - Softcover
Synopsis
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.
"synopsis" may belong to another edition of this title.
From the Back Cover
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2016
- ISBN 10 113897708X
- ISBN 13 9781138977082
- BindingPaperback
- Edition number1
- Number of pages300
- EditorDholakia Ruby Roy, Mundorf Norbert, Dholakia Nikhilesh
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New infotainment Technologies in the Home: Demand-side Perspectives
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ISBN 13: 9781138977082
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh DholakiaAs the information superhighway moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informa. Seller Inventory # 595445532
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New infotainment Technologies in the Home : Demand-side Perspectives
Published by
Taylor & Francis Sep 2016, 2016
ISBN 10: 113897708X
ISBN 13: 9781138977082
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Taschenbuch. Condition: Neu. Neuware - As the 'information superhighway' moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. Seller Inventory # 9781138977082
Quantity: 2 available