Managing Marketing Information (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover
Book 28 of 28: Routledge Library Editions: Marketing
Synopsis
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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Taylor & Francis Ltd, 2015
ISBN 10: 1138980315
ISBN 13: 9781138980310
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