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Statistical Methods for Communication Science (Routledge Communication Series) - Softcover

Book 225 of 231: Routledge Communication

Hayes, Andrew F.

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9781138982932: Statistical Methods for Communication Science (Routledge Communication Series)
Softcover
ISBN 10: 1138982938 ISBN 13: 9781138982932
Publisher: Routledge, 2015

Synopsis

Statistical Methods for Communication Science focuses on statistics as used and applied in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication.

Highlights of this text include:
*thorough and balanced coverage of topics;
*integration of classical methods with modern "resampling" approaches to inference;
*consideration of practical, "real world" issues;
*numerous examples and applications, all drawn from communication research;
*up-to-date information, with examples justifying use of various techniques; and
*a CD with macros, data sets, figures, and additional materials.

This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

"synopsis" may belong to another edition of this title.

About the Author

Andrew F. Hayes, Ph.D., is Professor of Quantitative Psychology at The Ohio State University.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138982938
ISBN 13 
9781138982932
Binding
Paperback
Edition number
1
Number of pages
536
Rating
  • 4.14 out of 5 stars
    14 ratings by Goodreads