Organization and Marketing (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover

Book 25 of 28: Routledge Library Editions: Marketing

Spillard, Peter

 
9781138994638: Organization and Marketing (RLE Marketing) (Routledge Library Editions: Marketing)
Softcover
ISBN 10: 1138994634 ISBN 13: 9781138994638
Publisher: Routledge, 2015

Synopsis

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

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About the Author

Multivolume collection by leading authors in the field

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Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138994634
ISBN 13 
9781138994638
Binding
Paperback
Edition number
1
Number of pages
242

Other Popular Editions of the Same Title

9781138793552: Organization and Marketing (RLE Marketing) (Routledge Library Editions: Marketing)

Featured Edition

ISBN 10:  1138793558 ISBN 13:  9781138793552
Publisher: Routledge, 2014
Hardcover