Planning the Corporate Reputation (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover
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Synopsis
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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Planning the Corporate Reputation
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Taylor & Francis Ltd, 2015
ISBN 10: 1138994979
ISBN 13: 9781138994973
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