Predicting and Changing Behavior - Softcover

Fishbein, Martin; Ajzen, Icek

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9781138995215: Predicting and Changing Behavior

Synopsis

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

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About the Author

Martin Fishbein

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Other Popular Editions of the Same Title

9780805859249: Predicting and Changing Behavior: The Reasoned Action Approach

Featured Edition

ISBN 10:  0805859241 ISBN 13:  9780805859249
Publisher: Psychology Press, 2009
Hardcover