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Synopsis
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
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About the Author
Martin Fishbein
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Predicting and Changing Behavior
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Predicting and Changing Behavior : The Reasoned Action Approach
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Predicting and Changing Behavior
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Taylor and Francis Ltd, GB, 2015
ISBN 10: 1138995215
ISBN 13: 9781138995215
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Paperback. Condition: New. 1st. This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions. Seller Inventory # LU-9781138995215
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