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Marketing in Developing Countries (RLE Marketing) (Routledge Library Editions: Marketing) - Softcover
Book 21 of 28: Routledge Library Editions: Marketing
Synopsis
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
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Multivolume collection by leading authors in the field
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