Communication Strategy: Proper Structure Necessary but not Sufficient - Softcover

Alexander, Tom

Softcover

ISBN 10: 124991163X ISBN 13: 9781249911630

Publisher: Biblioscholar, 2012

Synopsis

Researching whether properly structured organizations, at combatant commands, develop more effective communication strategy is the purpose of this monograph. Proper structure is defined in current doctrine and key communication literature. Proper structure includes access, assessment, and capabilities. Senior military leaders argue doing the right thing is most important in communication strategy. This monograph argues that there is more to communication strategy than just doing the right thing. In order to analyze the complex issue of effective communication strategy, a systems approach is used. Effective is defined as educating, informing, and influencing target audiences to support American interests. The finding of this monograph is proper structure is necessary but not sufficient to develop effective communication strategy.

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Edition details

• Publisher: Biblioscholar
• Publication date: 2012
• Language: English
• ISBN 10: 124991163X
• ISBN 13: 9781249911630
• Binding: Paperback
• Number of pages: 72