Social Media Is Bullshit - Hardcover

Mendelson, B. J.

3.42

345 ratings by Goodreads

Hardcover

ISBN 10: 1250002958 ISBN 13: 9781250002952

Publisher: St. Martin's Press, 2012

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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business

If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations―everything. And they all agree: it is here to stay.

In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet―without spending a fortune in the process.

Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

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From the Inside Flap:

A provocative look at SOCIAL MEDIA that dispels the hype and tells you all you need to know about using the Web to expand your business.If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you might think that social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations, everything. And they all agree on one thing: Social media is here to stay.In this practical and insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of social media first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune in the process.Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

From the Back Cover:

TWITTER, FACEBOOK, and YOUTUBE are just platforms. They're not good or bad, useful or useless; however, we've allowed smug, greedy, well-fed white people to create a myth around them that says otherwise. A myth that says all you need to do is use SOCIAL MEDIA for your business and all your dreams will come true. All the while, these companies and the social media marketers pushing the myth are lining their pockets. - from SOCIAL MEDIA IS BULLSHIT

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