The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture - Softcover

Hong, Euny

Softcover

ISBN 10: 1250045118 ISBN 13: 9781250045119

Publisher: Picador, 2014

Synopsis

A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.

As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.

Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

About this title

Review

An Amazon Best Book of the Month, August 2014: I always love a good immigrant story: a tale of a young person, transplanted from the “old country” and learning the ropes (and usually teaching them to her parents) in the new. But journalist Euny Hong’s The Birth of Korean Cool is that familiar tale’s obverse: at age 12, the Chicago-born American moved with her parents back to the South Korea of their birth. And like the displaced Hong herself, the Korea of 1985 grew up fast: it became, in short order, the nation of Samsung, of newly wealthy executives, and now, Hong contends, it has become the crown prince of Asian pop culture. A kind of memoir of a culture as well as of an individual life, Hong’s first nonfiction book (she previously wrote the novel Kept: A Comedy of Sex and Manners) mixes personal memoir with interviews and research to produce a rollicking, delightful, wise-guy story of how both she and her ancestral home became the cultural icons they are today. --Sara Nelson

About the Author

Euny Hong is a journalist and author with international experience in web, print, and television news. Her work has appeared in the New York Times, Washington Post, Wall Street Journal Europe, International Herald Tribune, New Republic, Boston Globe, and The Forward. She is the author of one previous book, the novel Kept: A Comedy of Sex and Manners. She is fluent in English, French, German, and Korean.

Edition details

• Publisher: Picador
• Publication date: 2014
• ISBN 10: 1250045118
• ISBN 13: 9781250045119
• Binding: Paperback
• Language: English
• Number of pages: 288