"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.
Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.
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“Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it.” ―Tom Robbins, Esquire magazine
“A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc.” ―West Coast Review of Books
“He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!” ―Philadelphia Sunday Bulletin
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Book Description Paperback. Condition: new. Paperback. Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. Hisrevolutions in food service automation, franchising, shared national training and advertising have earned him aplace beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-madetycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet Ray Kroc, theman behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and bornstoryteller, he will fascinate and inspire you. You'll never forget Ray Kroc. Grinding It Out: The Making of McDonalds is the personal story behind founder Ray Croc's amazing success. The Founder, is a major motion picture based on Ray Kroc's life, to be released on August 5th, 2016 in wide distribution Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781250130280
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