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Synopsis
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed:
* 8 headlines that work--and how to use them
* The 5-step “Motivating Sequence” for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful “lead magnets” that double response rates
* The “4 S” formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.
Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
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About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.
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Copywriter's Handbook
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Copywriter's Handbook
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Copywriter's Handbook
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Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.1250238013.G
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Fourth ] Publisher: St. Martin's Griffin Pub Date: 4/7/2020 Binding: Paperback Pages: 496 Fourth edition. Seller Inventory # 6928020
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.97. Seller Inventory # G1250238013I5N00
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.97. Seller Inventory # G1250238013I4N00
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.97. Seller Inventory # G1250238013I3N00
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.97. Seller Inventory # G1250238013I3N00
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.97. Seller Inventory # G1250238013I3N00
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.97. Seller Inventory # G1250238013I4N10
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