Items related to Marketing and Operations Fundamentals - Second Custom...

Marketing and Operations Fundamentals - Second Custom Edition for Bentley University

Mark M. Davis; Janelle Heineke; Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart; Gary Armstrong; Philip Kotler

 
9781256733713: Marketing and Operations Fundamentals - Second Custom Edition for Bentley University
ISBN 10: 1256733717 ISBN 13: 9781256733713
Publisher: Pearson Learning Solutions, 2013

Synopsis

A custom edition marketing and operations textbook for Bentley University's GB 214 course. Includes various case studies and key terms that outline the primary tools necessary for both marketing and operations.

"synopsis" may belong to another edition of this title.

Publisher
Pearson Learning Solutions
Publication date
2013
Language
English
ISBN 10 
1256733717
ISBN 13 
9781256733713
Binding
Textbook Binding
Edition number
2
Number of pages
507