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Management Communication: A Case-Analysis Approach: Second Custom Edition for Columbia College of Missouri - Softcover

 
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PREFACE

Many years ago, as an Air Force officer assigned to a flight test group in the American Southwest, I had the opportunity to speak with an older (and obviously wiser) man who had been in the flying business for many years. Our conversation focused on what it would take for a young officer to succeed—to become a leader, a recognized influence among talented, trained,...

From the Back Cover

The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:

  • A completely new chapter devoted to technology.
  • Seven new case studies, including:
    • The Augusta National Golf Club: Membership for Women or Staying the Course?
    • The Soul of Dell: The Value of Corporate Philosophy Statements.
    • Arthur Andersen LLP: An Accounting Firm in Crisis.
    • Vitruvius Sportswear, Inc.: A Question of...

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  • PublisherPearson Learning Solutions
  • Publication date1750
  • ISBN 10 1256848816
  • ISBN 13 9781256848813
  • BindingPaperback
  • LanguageEnglish

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O'Rourke, James S.
Published by Pearson Learning Solutions, 1750
ISBN 10: 1256848816 ISBN 13: 9781256848813
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O'Rourke, James S
Published by Pearson Learning Solutions, 2012
ISBN 10: 1256848816 ISBN 13: 9781256848813
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