Items related to The Apple Experience: Secrets to Building Insanely...
Rounding out his Steve Jobs/Apple trilogy, Carmine Gallo reveals the iconic brand?s five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, Listen, End with a fond farewell.
The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple?s retail space, and extensive research into the company?s training programs
The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple?s retail space, and extensive research into the company?s training programs
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About the Author:
Carmine Gallo (Pleasanton, CA) is a communications consultant for some of the world?s top brands. In addition to his Wall Street Journal bestselling books on Steve Jobs/Apple, he is the author of The Power of foursquare.
"About this title" may belong to another edition of this title.
- PublisherTata McGraw Hill Education
- Publication date2012
- ISBN 10 1259027686
- ISBN 13 9781259027680
- BindingPaperback
- Number of pages256
- Rating
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