Business: Strategy, Development, Application - Softcover

Bissonette, Gary

Softcover

ISBN 10: 1259030504 ISBN 13: 9781259030505

Publisher: McGraw-Hill Ryerson, 2016

Synopsis

Bissonette is an indigenous business text that focuses on the details and issues relevant to the Canadian business environment including a truly international focus and a small business perspective. The second edition continues to build on the first editions unique, thought-leading approach and supports the teaching of core concepts and models that generate a true understanding of business, and communicates an excitement and appreciation for its role in today’s society.

 

Business: Strategy, Development, Application second edition delivers to students’ chapter content that they can easily grasp, and ensures that core learning takes place. Bissonette is rich in examples, web-based interactions, and practical application. Instructors and students will appreciate the sound base for future business management learning and action.

 

With Bissonette, instructors finally have a title that delivers an entry-level business management course in a way that is creative, thought provoking and goes beyond the typical template of a definition-focused approach. Through extensive Canadian based examples to a full understanding and appreciation of globalization and the position Canada currently has, to understanding current business trends and why such concepts and models are used in managing a business entity – instructors now have a title that delivers.

Edition details

• Publisher: McGraw-Hill Ryerson
• Publication date: 2016
• Language: English
• ISBN 10: 1259030504
• ISBN 13: 9781259030505
• Binding: Paperback
• Edition number: 2
• Number of pages: 512