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Synopsis
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
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About the Author
Sidney M. Levy (Baltimore, Maryland) is an independent construction industry consultant with more than 30 years in the industry. He is the author of numerous books on construction methods and operations. Received the British Chartered Institute of Building Silver Metal for the 3rd edition of Project management in Construction in the category of Managing Construction.
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- PublisherMcGraw-Hill Ryerson
- Publication date2015
- ISBN 10 1259030652
- ISBN 13 9781259030659
- BindingHardcover
- Edition number3
- Number of pages688
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