Introduction to Mass Communication: Media Literacy and Culture

 
9781259071546: Introduction to Mass Communication: Media Literacy and Culture
View all copies of this ISBN edition:
 
 

Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

"synopsis" may belong to another edition of this title.

About the Author:

Stanley Baran earned his Ph.D. in communication research at the University of Massachusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film's graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communication's Teaching Excellence Award as that college's outstanding professor, and Utmost Magazine's Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President's Scholar as the University's outstanding researcher. Now, he teaches at Bryant University, where he is the founding chair of that school's Communication Department. Among his other experiences shaping this book are service as a Fulbright Scholar and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and sits or has sat on the editorial boards of six journals. His work has been translated into half-a-dozen languages. He is a skilled boater and a tenor saxophonist for the Wakefield, Rhode Island, Concert Band. He is married to Susan Baran and has two very cool children, Matt and Jordan, who grew up much faster than he wanted.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Baran
ISBN 10: 1259071545 ISBN 13: 9781259071546
New Softcover Quantity Available: 16
International Edition
Seller:
ABC College Bookstore
(Subang jaya, SE, Malaysia)
Rating
[?]

Book Description Softcover. Condition: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Seller Inventory # 9781259071546

More Information About This Seller | Contact this Seller

Buy New
US$ 37.59
Convert Currency

Add to Basket

Shipping: US$ 12.00
From Malaysia to U.S.A.
Destination, Rates & Speeds

2.

BARAN
Published by MC GRAW HILL INTERAMERICANA
ISBN 10: 1259071545 ISBN 13: 9781259071546
New Softcover Quantity Available: 1
Seller:
AG Library
(Malaga, Spain)
Rating
[?]

Book Description MC GRAW HILL INTERAMERICANA. Condition: New. *** Nota: EL COSTE DE ENVÍO A CANARIAS ES 9.99 EUROS. Si ha realizado un pedido con destino a CANARIAS no podemos hacer el envío con el coste actual. Nos pondremos en contacto con usted para comunicar el coste total del envío a Canarias y si está de acuerdo, Abebooks le efectuará el cargo adicional. Seller Inventory # 13258861

More Information About This Seller | Contact this Seller

Buy New
US$ 87.51
Convert Currency

Add to Basket

Shipping: US$ 8.55
From Spain to U.S.A.
Destination, Rates & Speeds

3.

Baran
Published by MC GRAW HILL EDUCATION (UK) (2018)
ISBN 10: 1259071545 ISBN 13: 9781259071546
New Softcover Quantity Available: 1
Seller:
Imosver
(Lerez, Spain)
Rating
[?]

Book Description MC GRAW HILL EDUCATION (UK), 2018. Condition: Nuevo. Introduction to Mass Communication: Media Literacy and Culture editado por Mc graw hill education (uk). Seller Inventory # 3329981627

More Information About This Seller | Contact this Seller

Buy New
US$ 83.12
Convert Currency

Add to Basket

Shipping: US$ 26.88
From Spain to U.S.A.
Destination, Rates & Speeds