Essentials of Strategic Management: The Quest for Competitive Advantage - Softcover

Gamble, John

  • 3.62 out of 5 stars
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9781259094842: Essentials of Strategic Management: The Quest for Competitive Advantage
Softcover
ISBN 10: 1259094847 ISBN 13: 9781259094842
Publisher: McGraw-Hill Education, 1706

Synopsis

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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About the Author

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama. Arthur A. Thompson ha insegnato presso la facolta di Economia dell'Universita dell'Alabama. Le sue aree di specializzazione sono la strategia d'impresa e l'analisi dei mercati.

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Publisher
McGraw-Hill Education
Publication date
1706
Language
English
ISBN 10 
1259094847
ISBN 13 
9781259094842
Binding
Paperback
Edition number
4
Rating
  • 3.62 out of 5 stars
    105 ratings by Goodreads

Other Popular Editions of the Same Title

9780078112898: Essentials of Strategic Management: The Quest for Competitive Advantage

Featured Edition

ISBN 10:  0078112893 ISBN 13:  9780078112898
Publisher: McGraw-Hill Education, 2014
Softcover