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Strategic Management: Creating Competitive Advantages with ConnectPlus - Softcover

Dess, Gregory; Eisner, Alan; Lumpkin, G.T. (Tom); McNamara, Gerry

  • 3.59 out of 5 stars
    78 ratings by Goodreads
 
9781259209048: Strategic Management: Creating Competitive Advantages with ConnectPlus
Softcover
ISBN 10: 1259209040 ISBN 13: 9781259209048
Publisher: McGraw-Hill/Irwin, 2013

This specific ISBN edition is currently not available.

Synopsis

Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

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Publisher
McGraw-Hill/Irwin
Publication date
2013
Language
English
ISBN 10 
1259209040
ISBN 13 
9781259209048
Binding
Paperback
Rating
  • 3.59 out of 5 stars
    78 ratings by Goodreads

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9781259900457: Strategic Management: Creating Competitive Advantages

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ISBN 10:  1259900452 ISBN 13:  9781259900457
Publisher: McGraw Hill, 2018
Softcover