Items related to Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy - Hardcover

  • 3.64 out of 5 stars
    122 ratings by Goodreads
 
9781259232541: Consumer Behavior: Building Marketing Strategy

Synopsis

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.

"synopsis" may belong to another edition of this title.

About the Authors

David L. Mothersbaugh, Ph.D., is Professor and Robert C. Morrow Faculty Fellow at The University of Alabama, where he has served as a faculty member or administrator for 24 years.  David 's teaching and research are in the areas of consumer behavior, advertising, services marketing, and marketing strategy.  David has published some 25 refereed journal articles and conference proceedings, has won a number of research excellence awards, and has served on 17 dissertation committees. His teaching has earned him numerous awards at the undergraduate and executive education level.  He is currently the Associate Dean for Undergraduate and International Programs at the Culverhouse College of Business where he oversees the development and deployment of various student engagement and success initiatives focusing on high-impact practices.  David's prior administrative roles at UA have also involved student-focused program development and include Marketing Department Head, Acting Director of Global Business, and Founding Director of the UA Services Marketing Program.




Del I. Hawkins, Ph.D., is Emeritus Professor of Marketing at the University of Oregon.  Del is a specialist in the areas of marketing strategy, entrepreneurship, and consumer behavior. He has been involved extensively in global executive management training, has taught extensively around the world including Japan, Germany, and Grenada, and has won the outstanding MBA teaching award at Oregon several times.  Del’s research has been published in many prestigious marketing journals and he authored two other textbooks in marketing research and research methods. Del has served in many high-level administrative roles at Oregon including Associate and Acting Dean of the Lundquist College of Business at the University of Oregon.


"About this title" may belong to another edition of this title.

Buy Used

Condition: Good
Item in good condition. Textbooks...
View this item

FREE shipping within U.S.A.

Destination, rates & speeds

Other Popular Editions of the Same Title

9781259826498: Loose Leaf for Consumer Behavior

Featured Edition

ISBN 10:  125982649X ISBN 13:  9781259826498
Publisher: McGraw-Hill Education, 2015
Softcover

Search results for Consumer Behavior: Building Marketing Strategy

Stock Image

Mothersbaugh, David
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: SecondSale, Montgomery, IL, U.S.A.

Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00055266385

Contact seller

Buy Used

US$ 6.82
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 6 available

Add to basket

Stock Image

Mothersbaugh, David
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: SecondSale, Montgomery, IL, U.S.A.

Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00070014075

Contact seller

Buy Used

US$ 6.82
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Mothersbaugh, David L.; Hawkins, Delbert I.
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.33. Seller Inventory # G1259232549I3N00

Contact seller

Buy Used

US$ 6.84
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Mothersbaugh, David L.; Hawkins, Delbert I.
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.33. Seller Inventory # G1259232549I5N00

Contact seller

Buy Used

US$ 6.84
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Mothersbaugh, David L.; Hawkins, Delbert I.
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.33. Seller Inventory # G1259232549I5N00

Contact seller

Buy Used

US$ 6.84
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Mothersbaugh, David L.; Hawkins, Delbert I.
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.33. Seller Inventory # G1259232549I3N00

Contact seller

Buy Used

US$ 6.84
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Mothersbaugh, David L.; Hawkins, Delbert I.
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: ThriftBooks-Reno, Reno, NV, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.33. Seller Inventory # G1259232549I3N00

Contact seller

Buy Used

US$ 6.84
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Mothersbaugh, David L.; Hawkins, Delbert I.
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.33. Seller Inventory # G1259232549I3N00

Contact seller

Buy Used

US$ 6.84
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Stock Image

Mothersbaugh, David L., Hawkins, Delbert I.
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: Better World Books, Mishawaka, IN, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 14566189-6

Contact seller

Buy Used

US$ 7.01
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 11 available

Add to basket

Stock Image

Mothersbaugh, David L., Hawkins, Delbert I.
Published by McGraw-Hill Education, 2015
ISBN 10: 1259232549 ISBN 13: 9781259232541
Used Hardcover

Seller: Better World Books, Mishawaka, IN, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 13124516-6

Contact seller

Buy Used

US$ 7.01
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 20 available

Add to basket

There are 25 more copies of this book

View all search results for this book