A Preface to Marketing Management with Practice Marketing Access Card

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9781259277757: A Preface to Marketing Management with Practice Marketing Access Card
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About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

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Peter, J. Paul, Donnelly Jr, James H
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J. Paul Peter; James H Donnelly Jr
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J. Paul Peter
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