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A Preface to Marketing Management with Practice Marketing Access Card - Softcover

Peter, J. Paul; Donnelly, James

 
9781259277757: A Preface to Marketing Management with Practice Marketing Access Card
Softcover
ISBN 10: 1259277755 ISBN 13: 9781259277757
Publisher: McGraw-Hill Education, 2014
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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

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