SmartBook Access Card for Crafting & Executing Strategy: Concepts and Readings - Hardcover

Thompson, Arthur; Peteraf, Margaret; Gamble, John; Strickland III, A. J.

Hardcover

ISBN 10: 1259297810 ISBN 13: 9781259297816

Publisher: McGraw-Hill Education, 2015

Synopsis

Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.

About this title

About the Author

 A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

Review

This is a Published Review. (Test Reviewer Test Source 2017-01-01)

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 2015
• Language: English
• ISBN 10: 1259297810
• ISBN 13: 9781259297816
• Binding: Hardcover