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About the Author:
Beth Zuech Schneider is an Assistant Professor of Strategy at Queens University of Charlotte delivering courses in graduate and undergraduate strategy, entrepreneurship, and international business while managing the MBA program's client consulting projects. Beth is an experienced professor and course administrator, having taught for several years at James Madison University, George Mason University, and WSSU prior to coming to the McColl School of Business at Queens. She earned her DBA from Durham University in England with a concentration international strategy, her MBA from the University of Central Florida, and her BA in from St. Bonaventure University. Beth is an experienced small business owner, having owned and managed businesses in the retail, restaurant, and mail-order catalog industries. She serves as a small business consultant and motivational speaker through her own business, CORE Consulting in Charlotte, NC. Beth's consulting work focuses on assessing and integrating dynamic capabilities (quantitative and qualitative) for implementing sustainable change. She has delivered numerous presentations and workshops on skills and tactics for strategic implementation for organizational and personal success. Beth's publications and research interests are focused on strategic implementation and leadership, international business strategy, cross-cultural management, entrepreneurship, and women's workplace issues.
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- PublisherMcGraw Hill
- Publication date2014
- ISBN 10 1259330885
- ISBN 13 9781259330889
- BindingPaperback
- Edition number5
- Rating
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