Management Strategy: Achieving Sustained Competitive Advantage - Softcover

Marcus, Alfred; Cohen, Anne

Softcover

ISBN 10: 1259345483 ISBN 13: 9781259345487

Publisher: McGraw Hill, 2016

Synopsis

A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage

The Third Edition of Management Strategy is for readers from the classroom to the boardroom.  It provides a solid foundation in strategic thinking and theory for traditional students and front line employees, while also offering a streamlined reference for the executive practitioner tasked with honing an organization's competitive edge in today's dynamic, and often uncertain, global business climate. 

It guides the reader to a superior understanding of the strategic context of the organization - the foundation of devising winning moves.  It also contains numerous examples of strategies in action, detailed discussions of successful (versus failed) strategies, and the latest methods for devising and implementing moves that will greatly increase the odds of a firm's success over the long term.

About this title

About the Author

Alfred A. Marcus is currently the Edson Spencer Chair of Strategic Management and Technological Leadership at the University of Minnesota, Carlson School of Management and the Center for Technological Leadership. Over the course of his tenure, Dr. Marcus has taught strategy and management courses globally. He is the author or co-author of several books, and his articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. His Ph.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota's faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington.  He has consulted or worked with many corporations including 3M, Corning, Excel Energy, Medtronic, General Mills, and IBM. 

Anne N. Cohen is a Senior Lecturer at the Carlson School of Management, an active consultant to businesses, an executive coach, and a board member for medium to large private enterprises.  After receiving an undergraduate degree in mathematics, she began her professional career in the insurance and transportation industries.  Her roles focused on the development and managerial oversight of critical information technologies and infrastructures supporting actuarial, purchasing, logistics, and fuel hedging functions.  Anne currently teaches courses at both the undergraduate and MBA levels in strategic management, entrepreneurial management, and strategic leadership. Off campus, she is highly engaged in the business community, focused on providing strategic guidance to senior leaders, helping build high-performance leadership teams, and serving on the local economic development authority.

From the Back Cover

What's new in the Third Edition?

• Important new sections have been added throughout, such as strategic group analyses with mobile phone and restaurant industry examples; offensive and defensive tactics that are timed to strengthen a firm's position; the innovation process and four major factors that determine it's success...
• Numerous new examples and other materials have been added throughout.
• An increased focus on managerial relevance

Edition details

• Publisher: McGraw Hill
• Publication date: 2016
• Language: English
• ISBN 10: 1259345483
• ISBN 13: 9781259345487
• Binding: Paperback
• Edition number: 3
• Number of pages: 272