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ISBN: 9781260084764 is an International Student Edition of Retailing Management 10th Edition by Michael Levy This ISBN is Textbook only. It will not come with online access code. Printed access code (if required by your professor) sold separately at ISBN 9781260165531 The content of of this title on all formats are the same. Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.
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- PublisherMcGraw Hill
- Publication date2018
- ISBN 10 1260084760
- ISBN 13 9781260084764
- BindingPaperback
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Retailing Management 10th Edition
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