Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The seventh edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors.
Accompanied by Connect®, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
Shipping:
US$ 3.95
Within U.S.A.
Book Description Hardcover. Condition: New. (M2) brand new and unused. Publisher sticker on front ships lightning fast. Seller Inventory # ABE-1698701275494
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1260087719
Book Description Condition: new. Seller Inventory # FrontCover1260087719
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1260087719
Book Description Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new1260087719
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon1260087719
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 3.4. Seller Inventory # bk1260087719xvz189zvxnew
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard1260087719