Speak Like a CEO: Secrets for Commanding Attention and Getting Results (Mcgraw Hill Education Business Classics) - Softcover

Bates, Suzanne

Softcover

ISBN 10: 1260117480 ISBN 13: 9781260117486

Publisher: McGraw Hill, 2017

Synopsis

Rise to the top of your industry through engaging, authentic communication―in person and online 

Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence.

You can do all this and more―and Speak Like a CEO will get you there. One of today’s most respected experts in leadership communication, Suzanne Bates provides the tools, insights, and practice you need to build your influence by communicating the right way at the right time―every time. 

Bates walks you through the steps of creating a compelling message, overcoming the pressure to perform, and impressing everyone with a relaxed, comfortable, yet professional, engaging style. 

Don’t fall for the myth that you either have speaking talent or you don’t. Bates has proven time after time that you can master speaking in every situation if you have the tools. She demystifies the process of preparing to speak to a packed auditorium and  making a team meeting productive, simplifying the complex for every audience― even on Twitter and  other social media platforms. This timeless guide provides everything you need to deliver a powerful, memorable message that captures the hearts and minds of your audience.

About this title

About the Author

Suzanne Bates is a pioneer in the field of strategic communication and leadership, and author of numerous books. A TV news anchor for 20 years, she led the research and development of the first science-based model and assessment of executive presence now used in 40 countries.

Edition details

• Publisher: McGraw Hill
• Publication date: 2017
• Language: English
• ISBN 10: 1260117480
• ISBN 13: 9781260117486
• Binding: Paperback
• Edition number: 1
• Number of pages: 240