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Advertising and Promotion: An Integrated Marketing Communications Perspective - Hardcover

Belch, George E.; Belch, Michael A.

 
9781260259315: Advertising and Promotion: An Integrated Marketing Communications Perspective
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ISBN 10: 1260259315 ISBN 13: 9781260259315
Publisher: McGraw Hill, 2020
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  • PublisherMcGraw Hill
  • Publication date2020
  • ISBN 10 1260259315
  • ISBN 13 9781260259315
  • BindingHardcover
  • Number of pages848
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9781260570991: ISE Advertising and Promotion: An Integrated Marketing Communications Perspective

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ISBN 10:  1260570991 ISBN 13:  9781260570991
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