Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value - Hardcover

Anderson, Eric; Zettelmeyer, Florian

Hardcover

ISBN 10: 1260459144 ISBN 13: 9781260459142

Publisher: McGraw Hill, 2020

Synopsis

Lead your organization to become evidence-driven

Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.

The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.

Inside, you’ll find the essential tools to help you:

• Develop a strong data science intuition quotient
• Lead and scale AI and analytics throughout your organization
• Move from “best-guess” decision making to evidence-based decisions
• Craft strategies and tactics to create real impact

Written for anyone in a leadership or management role―from C-level/unit team managers to rising talent―this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data.

About this title

About the Author

Eric Anderson and Florian Zettelmeyer are tenured professors at Northwestern University’s Kellogg School of Management. They are known across academic and business arenas as go-to experts in data analytics.

From the Back Cover

"Every business leader intuitively recognizes that Artificial Intelligence and Analytics (AIA) offer new opportunities for their companies, but the subject can be daunting and obscure for most C-Suites. Anderson and Zettelmeyer offer a simple-to-understand tutorial on AIA, and more importantly, offer practical tips for accelerating its adoption across the entire enterprise. At McDonald's, we're acting on the framework outlined in this book."
--Chris Kempczinski, CEO McDonald's

"The future of business belongs to those who understand the power of data. Leading with AI and Analytics is by far the best book on how business leaders can and should use data that I've ever read.  If I ran a company, it would be required reading for every manager.”
--Steven Levitt, Professor of Economics, University of Chicago and co-author of Freakonomics 

"Leadership in today's business world requires a deep understanding of how to meaningfully leverage data to fuel continued growth and improved performance. Professors Anderson and Zettelmeyer marry academic rigor with practical experience to demystify the rapidly changing, and increasingly important, world of advanced analytics. This is an important read for executives as well as students with actionable insights and purposeful applications."
--Mary Dillon, CEO Ulta Beauty

"The measure of today's effective leader is their ability to drive relevant, meaningful and quantifiable business outcomes. As leaders, we all know that driving positive business outcomes is, at best, a process. Eric and Florian have performed a valuable service for all of us engaged in thinking through the rapid evolution of Data and Analytics, and its significance in driving business value. A must read for any executive looking to kickstart their process. A practical guide and framework for leaders moving an organization to decision-making based on what it knows, as opposed to what it thinks."
--Greg Hicks, CEO Canadian Tire

"The biggest challenge in creating value with analytics is rarely the math--more often it's ensuring leaders are actively identifying and framing problems in the right ways, so that mathematical insights can be developed and leveraged for decision making. In this book, the authors provide practical advice to business leaders as they seek to fulfill their responsibilities in leading with analytics."  
--Eric Huls, Chief Data Officer, Allstate

"This book a must read for any leader trying to accelerate AI and analytics progress. Zettelmeyer and Anderson have turned common thinking on its head, creating a compelling case for why we as leaders need to lean in and engage. Easy-to-digest stories bring AI and analytics to life in a way that any leader can start asking more relevant questions immediately."
--Barbara Hulit, SVP, Fortive

"Leading with AI and Analytics presents a critical roadmap for business transformation, scaling evidence-based decision-making to deliver value. Eric and Florian make this roadmap actionable, with steps for leaders to take that impact their company’s culture-- including how people partner and how decisions are made."
--Chris Perry, Chief Innovation Officer, Weber Shandwick

"These days, Analytics and AI seem to be everywhere, except where they need to be - deployed consistently to make companies work better and improve their performance. This book stands out as really getting into the nitty-gritty of how business leaders can make their organizations think and breathe analytics and AI as natural, effective elements at all levels of their business. This is a very important and timely book that will resonate with any business leader who has ever struggled to improve business performance with Analytics and AI."
--Matthew Denesuk, SVP Data Analytics and AI, Royal Caribbean Cruise Lines

"Leading with AI and Analytics is a must read for any CXO trying to compete on AI and data. I have personally seen Florian and Eric lead a CEO and his Top 10 Executives through this data-driven, AI powered journey at a Fortune 500 Company."
--Ketan Awalegaonkar, Global Head of AI and Data Strategy at Accenture

Edition details

• Publisher: McGraw Hill
• Publication date: 2020
• Language: English
• ISBN 10: 1260459144
• ISBN 13: 9781260459142
• Binding: Hardcover
• Edition number: 1
• Number of pages: 352