The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability - Hardcover

Bashan, Nir

Hardcover

ISBN 10: 1260460010 ISBN 13: 9781260460018

Publisher: McGraw Hill, 2020

Synopsis

Just about every book on creativity is bullshit.  Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative.
 
That’s where this book comes in.
 
The Creator Mindset is designed to bring you simple, sound, and practical tools to awaken your creativity at work―even if you don’t think you are creative.  Not fluff or theories. No bullshit or fillers. Bashan draws on a lifetime of success in business to give you real actionable tools that you can use to become more creative.  And each chapter brims with businesslike action items on how to make creativity happen at work.
 
Written in plain language with real-world examples, chapters include:

• Creativity for non-creative people
• Training your mind to think in a creative way
• When nothing else works―creativity will
• The virtues of listening―and the value of making mistakes

Meant to be used as a manual which you can draw upon at the office, business, or in your career, The Creator Mindset is all about teaching you how to awaken your long lost creativity in order to see the world as it can be, not as it is.  

About this title

About the Author

Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively. 

From the Back Cover

“The Creator Mindset is perfect for anyone looking to be more innovative and creative in their problem solving! Nir provides exceptional training on how we can learn to be creative in everything we do in business. A must-read for every business professional!”
-Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There.

“Bashan's book radiates with practical advice. With remarkable clarity and humor, Bashan manages a well thought out, well researched and infinitely readable book on what everyone wants yet few know how to achieve: creativity. A go-to guide for the ‘how’ of creativity at any company, organization, or career.”
-Jonah Berger, Wharton Marketing Professor and bestselling author of Contagious and The Catalyst

“The Creator Mindset offers not only practical advice but is also packed with reams of quality research. Bashan shows how anyone can learn or re-learn how to be creative.
-Nir Eyal, bestselling author of Hooked and Indistractable

“In business and in life, creativity is too important to be left to “the creatives.” Nir Bashan’s engaging and instructive book explains the attributes, habits, skills, and techniques that all of us can use to bring out our “inner creative.” Once you’ve understood the limits of working harder, and even smarter, you can start working more creatively—and actually get things done. This book shows you how.”
- William C. Taylor, cofounder of Fast Company and author of Simply Brilliant

"Creativity is a discipline. That means it can be learned by anyone in any organization. This is expressed beautifully by Nir Bashan in The Creator Mindset."
-Greg McKeown, author of the New York Times bestseller Essentialism and host of "The Essentialist" podcast

“The Creator Mindset makes a compelling case for why leaders must not let analytic thinking come at the cost of creativity. Bashan offers tools to shift your thinking to embrace creativity—unlocking your potential to see things the way they should be, then problem solve, and innovate.”
-General Stanley McChrystal, CEO of McChrystal Group

Edition details

• Publisher: McGraw Hill
• Publication date: 2020
• Language: English
• ISBN 10: 1260460010
• ISBN 13: 9781260460018
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240