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Marketing - Softcover

 
9781260597592: Marketing

Synopsis

Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior.  Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors. 

Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog. 



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9781260717433: Marketing

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ISBN 10:  1260717437 ISBN 13:  9781260717433
Publisher: McGraw Hill, 2021
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Grewal Professor, Dhruv/ Levy, Michael
Published by McGraw-Hill Education, 2021
ISBN 10: 1260597598 ISBN 13: 9781260597592
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Paperback. Condition: Brand New. 8th edition. 736 pages. 11.00x8.30x1.00 inches. In Stock. Seller Inventory # 1260597598

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