Loose-leaf for Business and Administrative Communication - Softcover

Locker, Kitty O.; Mackiewicz, Jo; Aune, Jeanine Elise; Kienzler, Donna S.

Softcover

ISBN 10: 1260686450 ISBN 13: 9781260686456

Publisher: McGraw Hill, 2018

Synopsis

Business and Administrative Communication 12e is Flexible, Specific, Interesting, Comprehensive, and Up-to-Date. Business and Administrative Communication 12e takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes.
BAC Is FlexibleThe 12th edition of BAC, like its predecessors, is flexible. You can choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they’d arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations.
BAC Is SpecificThe 12th edition of BAC retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples. 
BAC Is InterestingAnecdotes and examples from a variety of fields show business communication at work. 
BAC Is ComprehensiveBAC covers international communication, communicating across cultures in this country, ethics, collaborative writing, organizational cultures, visuals and data displays, and technology as well as traditional concerns such as style and organization. Assignments offer practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments.
BAC Is Up-to-DateThe 12th edition of BAC incorporates the latest business communication research and cases. 

About this title

About the Author

Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote  Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003),  The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 1994–95, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABC’s  Journal of Business Communication. She received ABC’s Outstanding Researcher Award in 1992 and ABC’s Meada Gibbs Outstanding Teacher Award in 1998.

Jo Mackiewicz is a Professor of Rhetoric and Professional Communication at Iowa State University. She is the Co-Director of the Advanced Communication program, overseeing more than 200 sections of upper-division communication classes annually. Her research has been published in a range of journals, including Journal of Business and Technical Communication, Technical Communication Quarterly, IEEE Transactions on Professional Communication, and the WAC Journal. With Isabelle Thompson, she wrote Talk about Writing: The Tutoring Strategies of Experienced Writing Center Tutors. She also wrote The Aboutness of Writing Center Talk: A Corpus-Driven and Discourse Analysis and Writing Center Talk over Time: A Mixed-Method Study.

Donna S. Kienzler is a Professor Emeritus of English at Iowa State University, where she taught in the Rhetoric and Professional Communication program. As the Director of Advanced Communication, she oversaw more than 120 sections of business and technical communication annually. She was also an Assistant Director of the university’s Center for Excellence in Learning and Teaching, where she taught classes, seminars, and workshops on pedagogy; directed graduate student programming; and directed the Preparing Future Faculty program, a career-training program for graduate students and postdoctoral fellows. Her research focused on pedagogy and ethics.

Jeanine Elise Aune is a Senior Lecturer at Iowa State University, where she serves as the Advanced Communication Co-Director and the Coordinator of Learning Community English Links. Her work has appeared in the Journal of Natural Resource & Life Sciences Education, the WAC Journal, and the Journal of Microbiology & Biology Education. She has received several awards for her work with Iowa State’s learning communities, including the LAS Learning Community Leadership Award, and in 2017 she received the Outstanding Achievement in Teaching Award from her college.

About this edition

• Publisher: McGraw Hill
• Publication date: 2018
• ISBN 10: 1260686450
• ISBN 13: 9781260686456
• Binding: Paperback
• Number of pages: 672