ISE Research Design and Methods: A Process Approach - Softcover

Bordens, Kenneth S.; Abbott, Bruce Barrington

Softcover

ISBN 10: 1265798192 ISBN 13: 9781265798192

Publisher: McGraw Hill, 2021

Synopsis

Research Design and Methods: A Process Approach takes students through the research process, from getting and developing a research idea, to designing and conducting a study, through analyzing and reporting data. The eleventh edition addresses the change in research practices to supplement or replace null hypothesis significance testing (NHST) with other analytic approaches, including Bayesian analysis. Information on the research process is presented in a lively and engaging way, highlighting the numerous decisions that must be made when designing and conducting research and emphasizing the importance of ethical conduct, both in the treatment of research subjects and in the conduct of research and reporting research results.

Edition details

• Publisher: McGraw Hill
• Publication date: 2021
• Language: English
• ISBN 10: 1265798192
• ISBN 13: 9781265798192
• Binding: Paperback
• Number of pages: 656