MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

3.38 avg rating
( 201 ratings by Goodreads )
 
9781285432625: MKTG 8 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.

"synopsis" may belong to another edition of this title.

About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor's degree in economics, a master's degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel is professor emeritus in service at the University of Texas-Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel's career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel's research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC's mission is to help developing nations increase their exports. He has a bachelor's degree from the University of Arkansas and his master's degree and doctorate from Arizona State University.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Charles W. Lamb
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Quantity Available: 1
Seller
book-net
(Sugarland, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: New. New Book. Bookseller Inventory # 1285432622SBK

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 36.98
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Published by South-Western College Pub
ISBN 10: 1285432622 ISBN 13: 9781285432625
New PAPERBACK Quantity Available: 1
Seller
universaltextbook
(Mayfielf HTS, OH, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. PAPERBACK. Book Condition: New. 1285432622 Instructor edition. Your book ships within 24 hours or next business day. NO ACCESS CODE. Bookseller Inventory # SKU0039908

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 33.00
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Prof Carl McDaniel, Joe Hair, Prof C. Lamb
Published by Cengage Learning, Inc, United States (2014)
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, United States, 2014. Mixed media product. Book Condition: New. 8th edition. Language: English . Brand New Book. Signed for today s students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price. Bookseller Inventory # AAQ9781285432625

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 57.69
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Prof Carl McDaniel, Joe Hair, Prof C. Lamb
Published by Cengage Learning, Inc, United States (2014)
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, United States, 2014. Mixed media product. Book Condition: New. 8th Revised edition. Language: English . Brand New Book. Signed for today s students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price. Bookseller Inventory # AAQ9781285432625

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.50
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Carl McDaniel, Joe Hair, Charles W. Lamb
Published by Cengage Learning, Inc
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Quantity Available: 1
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc. Mixed media product. Book Condition: new. BRAND NEW, Mktg 8 (8th Revised edition), Carl McDaniel, Joe Hair, Charles W. Lamb, Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price. Bookseller Inventory # B9781285432625

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.28
Convert Currency

Add to Basket

Shipping: US$ 8.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Lamb, Charles W./ Hair, Joe F./ McDaniel, Carl
Published by Cengage Learning (2014)
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Cengage Learning, 2014. Paperback. Book Condition: Brand New. pap/psc st edition. 420 pages. 10.50x8.25x0.75 inches. In Stock. Bookseller Inventory # __1285432622

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.46
Convert Currency

Add to Basket

Shipping: US$ 7.72
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Lamb
Published by Cengage, USA (2015)
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Softcover Quantity Available: 1
Seller
a2zbooks
(Burgin, KY, U.S.A.)
Rating
[?]

Book Description Cengage, USA, 2015. Softcover. Book Condition: New. Eighth Edition. New! Never opened! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 1285432622. ISBN/EAN: 9781285432625. Pictures of this item not already displayed here available upon request. Inventory No: 1561044486. Bookseller Inventory # 1561044486

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.99
Convert Currency

Add to Basket

Shipping: US$ 4.65
Within U.S.A.
Destination, Rates & Speeds

8.

Carl McDaniel
Published by Cengage Learning, Inc (2014)
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Quantity Available: > 20
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, 2014. UNK. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CN-9781285432625

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.16
Convert Currency

Add to Basket

Shipping: US$ 11.59
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Lamb, Charles W., Hair, Joe F., McDaniel, Carl
Published by Cengage Learning (2014)
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Quantity Available: 1
Seller
Nearfine Books
(Brooklyn, NY, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2014. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9781285432625-1

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 73.99
Convert Currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, Rates & Speeds

10.

Prof Carl McDaniel, Joe Hair, Prof C. Lamb
Published by Cengage Learning, Inc, United States (2014)
ISBN 10: 1285432622 ISBN 13: 9781285432625
New Signed Quantity Available: 10
Seller
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Cengage Learning, Inc, United States, 2014. Mixed media product. Book Condition: New. 8th edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Signed for today s students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price. Bookseller Inventory # BZV9781285432625

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 98.24
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds