Exploring Strategy: Text & Cases

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9781292002545: Exploring Strategy: Text & Cases

This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

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From the Back Cover:

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

 

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

- Understand clearly the key concepts and tools of strategic management

- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship

- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC 

 

Please note that the product you are purchasing does not include MyStrategy Lab. 

 

MyStrategyLab

 

Join over 10 million students benefiting from Pearson MyLabs.

 

This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning?  You need both an access card and a course ID to access MyStrategyLab.

 

These are the steps you need to take:

 

1.  Make sure that your lecturer is already using the system 

Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system.

 

2.  Check whether an access card has been included with the book at a reduced cost 

If it has, it will be on the inside back cover of the book.

 

3.    If your lecturer is using the MyLab and you would like to purchase the product...

Go to http://www.mystrategylab.com/ to buy access  to this interactive study programme.

 

About the Author:

Gerry Johnson is Sir Roland Smith Professor of Strategic Management at the School of Management, University of Lancaster.

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Professor of Strategy, Oxford Brookes University. He earned his PhD from University of Warwick. He researches strategic practice in M&A and has recently completed a major EU funded research project on European M&A. He holds a major research award at Said Business School, Oxford University, to study M&A communications practices. Duncan sits on the Advisory Boards of the M&A research centre, CASS Business School and a Grand Ecole business school, Paris and is senior judge for the Management Consulting Association. Duncan has published six books and thirty-five journal articles on Strategy and M&A.

Duncan can be reached at dangwin@brookes.ac.uk

"About this title" may belong to another edition of this title.

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