Exploring Strategy: Text & Cases - Softcover

Johnson, Gerry; Whittington Sir, Richard; Angwin, Dr Duncan; Regner, Patrick; Scholes, Kevan

  • 3.95 out of 5 stars
    528 ratings by Goodreads
 
9781292002545: Exploring Strategy: Text & Cases
Softcover
ISBN 10: 1292002549 ISBN 13: 9781292002545
Publisher: Not Avail, 2014

Synopsis

This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

"synopsis" may belong to another edition of this title.

From the Back Cover

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

 

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

- Understand clearly the key concepts and tools of strategic management

- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship

- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC 

 

Please note that the product you are purchasing does not include MyStrategy Lab. 

 

MyStrategyLab

 

Join over 10 million students benefiting from Pearson MyLabs.

 

This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning?  You need both an access card and a course ID to access MyStrategyLab.

 

These are the steps you need to take:

 

1.  Make sure that your lecturer is already using the system 

Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system.

 

2.  Check whether an access card has been included with the book at a reduced cost 

If it has, it will be on the inside back cover of the book.

 

3.    If your lecturer is using the MyLab and you would like to purchase the product...

Go to http://www.mystrategylab.com/ to buy access  to this interactive study programme.

 

"About this title" may belong to another edition of this title.

Publisher
Not Avail
Publication date
2014
Language
English
ISBN 10 
1292002549
ISBN 13 
9781292002545
Binding
Paperback
Rating
  • 3.95 out of 5 stars
    528 ratings by Goodreads