Exploring Strategy (Text Only), plus MyStrategyLab with Pearson eText - Softcover

JOHNSON & WHITTINGTON

Softcover

ISBN 10: 129200701X ISBN 13: 9781292007014

Publisher: Pearson Education, 2013

Synopsis

This package contains Johnson & Scholes, Exploring Strategy 10e and access to MyStrategyLab. Important information for students:You need both an access code and a course ID to access MyStrategyLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:Understand clearly the key concepts and tools of strategic management Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course.Key features include:Video case studies - see real business figures explain how they put strategy into action in their everyday work Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts Interactive eText - take the text with you wherever you areFor students Self-Assessment. MyStrategyLab offers robust self-assessment tests to determine each student's mastery of key content areas. Customised Feedback. MyStrategyLab analyses each student's progress, and reports these results to the instructor via a gradebook. For educatorsPowerful Homework and Test Manager - Create, import, and manage online homework assignments, quizzes, and tests that are automatically graded, allowing you to spend less time grading and more time teaching. Comprehensive Gradebook Tracking - the online gradebook automatically tracks your students' results on tests, homework, and tutorials and gives you control over managing results and calculating grades.This package includes MyStrategyLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.MyStrategyLab.com.

About this title

From the Back Cover

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

 

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters – for a book with additional case study support, you can buy the Text and Cases version.

 

Join over 10 million students benefiting from Pearson MyLabs.

 

This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.

Key features include:

• The Strategy Experience – this immersive simulation lets you gain experience of making real strategic decisions
• Video case studies – see real business figures explain how they put strategy into action in their everyday work
• Study plan – a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts
• Interactive eText – take the text with you wherever you are

Please note that the product you are purchasing does not include MyStrategy Lab. 

 

Would you like to use the power of MyStrategyLab to accelerate your learning?

These are the steps you need to take:

 

1.  Make sure that your lecturer is already using the system 

Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system.

 

2.  Check whether an access card has been included with the book at a reduced cost 

If it has, it will be on the inside back cover of the book.

 

3.    If your lecturer is using the MyLab and you would like to purchase the product...

Go to http://www.mystrategylab.com/ to buy access  to this interactive study programme.

 

Edition details

• Publisher: Pearson Education
• Publication date: 2013
• ISBN 10: 129200701X
• ISBN 13: 9781292007014
• Binding: Paperback
• Language: English