Advertising and IMC Principles and Practice, Global Edition - Softcover

Sandra E. Moriarty

  • 3.69 out of 5 stars
    49 ratings by Goodreads
 
9781292017396: Advertising and IMC Principles and Practice, Global Edition
Softcover
ISBN 10: 1292017392 ISBN 13: 9781292017396
Publisher: Pearson Education Limited, 2014

Synopsis

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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About the Author

Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.

Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.

Nancy Mitchell is associate professor of history at North Carolina State University.

"About this title" may belong to another edition of this title.

Publisher
Pearson Education Limited
Publication date
2014
Language
English
ISBN 10 
1292017392
ISBN 13 
9781292017396
Binding
Paperback
Rating
  • 3.69 out of 5 stars
    49 ratings by Goodreads

Other Popular Editions of the Same Title

9780133506884: Advertising & IMC: Principles and Practice, 10th Edition

Featured Edition

ISBN 10:  0133506886 ISBN 13:  9780133506884
Publisher: Pearson, 2014
Hardcover