Items related to Advertising and IMC Principles and Practice, Global...
Synopsis
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"synopsis" may belong to another edition of this title.
About the Author
Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.
Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.
Nancy Mitchell is associate professor of history at North Carolina State University.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Advertising and IMC Principles and Practice, Global...
Seller Image
Advertising and IMC Principles and Practice, Global Edition
Published by
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Paperback
Seller: Giant Giant, Reston, VA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Good condition.May contain light marking/highlighting.Cover and pages may show some wear.Not Satisfied? Contact us to get a refund. Seller Inventory # AUS-39_3_142
Quantity: 1 available
Stock Image
Advertising & IMC: Principles and Practice, Global Edition
Published by
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007291446
Quantity: 2 available
Stock Image
Advertising & IMC: Principles and Practice, Global Edition
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Advertising & IMC: Principles and Practice, Global Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781292017396
Quantity: 1 available
Stock Image
Advertising & IMC: Principles and Practice, Global Edition
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781292017396
Quantity: 1 available
Seller Image
Advertising and IMC Principles and Practice
Published by
Pearson Education Limited, EDIMBURGO, 2015
ISBN 10: 1292017392
ISBN 13: 9781292017396
Used
Softcover
Seller: Biblioteca di Babele, Tarquinia, VT, Italy
Seller rating 5 out of 5 stars
Condition: OTTIMO USATO. X ED. INGLESE Decima edizione. Brossura in cartoncino, plastificata, illustrata ed in ottimo stato. Interno integro, pari a nuovo, riccamente illustrato da figure, grafici e tabelle. Numero pagine 669. Seller Inventory # KNM0473
Quantity: 1 available
International Edition
ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION
Published by
Pearson Education Limited, 2014
ISBN 10: 1292017392
ISBN 13: 9781292017396
New
Softcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-216360
Quantity: 1 available