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Marketing of High-Technology Products and Innovations: Pears - Softcover

Mohr, Jakki

 
9781292040332: Marketing of High-Technology Products and Innovations: Pears
Softcover
ISBN 10: 1292040335 ISBN 13: 9781292040332
Publisher: Pearson, 2013
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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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  • PublisherPearson
  • Publication date2013
  • ISBN 10 1292040335
  • ISBN 13 9781292040332
  • BindingPaperback
  • Edition number3
  • Number of pages552
  • Rating

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