For undergraduate Principles of Marketing courses.
A unique breakdown of marketing that speaks to students’ learning style.
Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.
The second edition features a new format that makes it easier for students to study and learn the material.
MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers:
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 2nd edition. 360 pages. 10.79x8.43x0.47 inches. In Stock. Seller Inventory # zk1292042222
Quantity: 1 available
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781292042220
Quantity: 1 available