Selling Today: Partnering to Create Value, Global Edition - Softcover

Manning, Gerald L.; Ahearne, Michael; Reece, Barry

Softcover

ISBN 10: 1292060174 ISBN 13: 9781292060170

Publisher: Pearson, 2014

Synopsis

For courses in Sales and Personal Selling.

 

Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

For courses in Sales and Personal Selling.

 

Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

 

 

Please note that the product you are purchasing does not include MyMarketingLab.

 

MyMarketingLab

 

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About this title

About the Author

Renfro C. Manning received his Ed.D. degree from the University of Virginia. Currently, he is superintendent of Orange County Public Schools, Orange, Virginia, and is president of the Virginia Association of School administrators. Dr. Manning has taught various graduate courses covering a broad range of educational topics. He frequently consults for and has published articles on the principal and teacher evaluation and incentive pay for teachers. The Orange County Public School system has one of the nation's exemplary pay-for-performance programs for teachers.

Edition details

• Publisher: Pearson
• Publication date: 2014
• Language: English
• ISBN 10: 1292060174
• ISBN 13: 9781292060170
• Binding: Paperback
• Number of pages: 552